Optimizing Images: Improving Your Sites Performance

Now even more important than ever, is having a fast loading web site. Google now takes this into account when ranking pages (Google Blog). As well as potentially better position on Google is the possibility of keeping more users on your site (reducing the bounce rate) and if you’re an ecommerce site, increasing the conversion rate.

Decreasing The Size of Your Web Pages

A really easy way to speed up a website is to decrease the amount of data that needs to be downloaded in order to view a certain page. Put another way, decrease the total file size of a web page (this includes all the images, css, javascript, and any other media such as Flash).

The rest of this post is going to focus solely on reducing the size of your images, I will hopefully cover other topics relating to improving the performance of a website in the next few weeks.

Making Your Images Really Small

As most web sites today rely on using a large number of images, decreasing the file size of these can instantly decrease the size of a web page and improve its performance. When I say decreasing the file size I mean decreasing it without reducing the quality of the image (i.e. lossless compression).

A couple of tools for optimizing images are:

  • Pngcrush
  • Yahoo! Smush.it

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